Last week marked the beginning of the sign-up period for free money – but what has it cost you?
Loblaws has started issuing the gift cards in response to the bread price-fixing scheme. As of Jan. 8, people have been able to sign up at www.loblawcard.ca in order to receive their $25 compensation for the ridiculously greedy act.
But make no mistake, this isn’t some great goodwill gesture that should let the company off with a pat on the back and no hard feelings. The fact that this was done in the first place is just plain greed and the gift card is purely a smart public relations move.
Bread is a staple of our diets and the fact that our large grocery corporations, not just Loblaws, have taken advantage of this is cruel.
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