Thanks to you

When mad cow disease was discovered 16 years ago in England it was only a year later that an animal was found in western Canada with the same disease. You, the Canadian consumer, never stopped buying and eating Canadian beef.
Everyone is a consumer and farmers routinely eat even more meat daily than the average consumer. Even 15 years ago, Canadian farmers had a good system of tracking where beef came from.
All our purebred animals were identified by ear tags, tattoos, or registered drawings or pictures of each animal and their markings. Ancestor records could be tracked back for generations. When animals changed hands, all sales and purchases were recorded.


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