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Happy Yak speaks to Pontiac business people

The SADC hosted Happy Yak co-founder and Vice-President Guy DuBuc at the Coronation Hall last Thursday, where he spoke on selling products big and growing positive brand recognition. Pictured, DuBuc shares his experience in starting and expanding Happy Yak, from developing healthy meals to fostering client satisfaction.

Donald
Teuma-Castelletti
BRISTOL Nov. 23, 2017
The vice-president and co-founder of a freeze-dried food company was brought to the Coronation Hall last Thursday, where he spoke on building a successful product in the modern age of business.
Put on by the SADC as a part of their focus on agri-business this year, Guy DuBuc spoke to seven people about building his brand, Happy Yak, into more than just another food item on grocery store shelves.
DuBuc ran through many tips on growing a successful brand, highlighting the need to use selective phrasing and innovative marketing, while standing 100 per cent behind the product.
“A spoon in your mouth is worth a million dollars,” said DuBuc.

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