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Businesses blackout windows in new #ShopShawville campaign

Katharine Summerfield stands outside the blacked out windows of her store, hoping to remind locals that local merchants need their support to stay open. Boutique Gwendoline was one of three shops to black out their windows last Friday, as a part of a new #ShopShawville campaign.

Donald Teuma-Castelletti
SHAWVILLE Oct. 13, 2017
Some Shawville shops blacked out their storefront windows on Friday the 13th and it wasn’t due to bad luck.
Covering their windows up in all black, three businesses hoped to remind passersby of what shopping local gets them and what it would mean for customers if the shop wasn’t there anymore.
“We wanted to make a statement to say that we appreciate people shopping here but we’d like more people locally to support us, too,” said Katharine Summerfield, owner of Boutique Gwendoline. “This is the quiet time of year.”

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