We’ll get a bigger truck by Chris Judd

Many years ago, I overheard two hay marketers discussing their business over a beer in a local bar. They had been buying hay for two dollars a bale in another province and trucking it here to sell to local farmers for two dollars a bale. One partner announced to the other that they were not making any money. The other partner announced that he had a solution. They would buy a bigger truck to move more hay.
Our Canadian dairy farmers just received a notice in April that predicted a slight surplus of butter next fall. Dairy farmers of Canada monitor all dairy production and forecasted sales of dairy products. Dairy farmers try to keep in cold storage enough stocks of dairy products to supply the Canadian consumer with butter, cheeses, yogurt and all other dairy products even when milk production is lower in the fall and even when housewives use more butter, cheeses, etc., at holidays like Christmas, Thanksgiving, Easter, etc. Dairy farmers like to get these predictions as early as possible so they can plan increasing or reducing milk production to match demand.