Eaton's and Sears wrote the book on distance sales by putting a free catalogue in every household. Whether you lived in Toronto or Skinners Pond, everybody in the house studied at least one section of the catalogue.
My father’s first fiddle came from Eaton's 90 years ago! He told me that he kept playing them and returning them until he received the fourth one which sounded like a $1,000 fiddle but he only had to pay nine dollars for it.
FREE ACCESS FOR EQUITY SUBSCRIBERS
This article is available free to all subscribers to The Equity. If you are a subscriber, please enter your email address and password below.
SET UP YOUR ONLINE ACCOUNT
If you are a subscriber but have not yet set up your online account, please contact Liz Draper at liz@theequity.ca to do so.
HOW TO BECOME A SUBSCRIBER
To become a subscriber to The Equity, please use our Subscribe page or contact liz@theequity.ca
