Why didn’t they change their ways?

Eaton's and Sears wrote the book on distance sales by putting a free catalogue in every household. Whether you lived in Toronto or Skinners Pond, everybody in the house studied at least one section of the catalogue. My father’s first fiddle came from Eaton's 90 years ago! He told me that he kept playing them and returning them until he received the fourth one which sounded like a $1,000 fiddle but he only had to pay nine dollars for it.

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